• Zeyi Yang

As seen on livestream

Livestreaming has taken over Chinese e-commerce. Now, online shopping giants are trying to replicate the model in Russia.

Courtesy of Neusoft Cloud Technology

From a studio in northeastern China, Kanshina, a 29-year-old from the Russian city of Irkutsk, is broadcasting to thousands of viewers in Russia and Ukraine.

I wrote about the way China is exporting its livestream e-commerce success. Read in Rest of World.